Youtube Looper

Read the latest business news

Join 7,000+ smart investors and get our free business newsletter. Learn More

MKBHD Faces Backlash for speeding 96 mph on 35 mph road in Video

Technology • Nov 12, 2024

Marques Brownlee (MKBHD) faces backlash for releasing a fully sponsored video for DJI that included a controversial clip of him speeding at over 95 mph in a 35 mph zone, prompting criticism from fans and a public apology.

City Skyline
MKBHD reviews DJI camera in latest sponsored video. Photo by MKBHD licensed under CC BY-SA 3.0.

Marques Brownlee, known as MKBHD, is facing intense backlash after releasing a fully sponsored video titled "How My Video Gear is Changing!" on his YouTube channel. The video, which was sponsored by DJI, focused exclusively on DJI products rather than providing the unbiased tech review his fans expect. Viewers expressed disappointment, with many comments criticizing the video as more of a lengthy ad than authentic content, with one comment stating, “This can't even be considered a sponsored video anymore.It's literally just a ten - minute advertisement.”

Further adding to the controversy, the video initially included a clip of Brownlee driving a sports car at over 95 mph in a 35 mph zone on a suburban road. Fans quickly took to the comments to condemn this risky behavior, especially given that he sped past a sign advising drivers to slow down for children. Responding to the backlash, Brownlee edited the video to remove the driving clip and left a pinned comment addressing the issue, acknowledging that the footage was "unnecessary" and that he "hears everyone's feedback on sponsored videos."

This incident marks the second backlash against Brownlee in recent months, following criticism in September over the launch of his expensive wallpaper app.With fans increasingly critical of his sponsored ventures, Brownlee has been prompted to reevaluate his approach as he expands beyond traditional tech reviews.He issued a formal apology on social media, calling his speeding clip "inexcusable and dangerous," but the incident has fueled ongoing discussions about transparency and responsibility in content creation.